In 2025, making a solid first impression online is essential for any business that wants to stand out. Your website is more than just a digital presence—it’s your storefront, your first impression, and often what convinces potential customers to stick around. But as technology and user expectations change, so should your website. A redesign can give your online space a fresh look, keeping it relevant, engaging, and user-friendly. Naturally, though, you might be wondering: What is actual website redesign pricing?
The website redesign pricing in 2025 can vary widely, influenced by factors like the site’s complexity, the customization you need, and who you choose to work with. Whether you’re considering a DIY approach, hiring a freelancer, or working with a professional agency, understanding these pricing factors can help you budget and plan wisely.
Thinking About a Budget-Friendly Website Redesign? Here’s How to Get Started!
If you’re tech-savvy or working with a limited budget, a DIY website redesign could be a great option. Easy platforms like WordPress, Squarespace, and Wix are so easy to use that anyone - even without expert knowledge in tech and computers - can develop a quality site. Their user-friendly template and drag and drop options allow anyone to create a professional-looking site with minimal investment. These tools have really evolved, offering so many options that access to designing a site that fits your vision and budget is more accessible than ever. Depending on the features you opt for, a DIY redesign can cost anywhere between $100 and $3,000.
Breakdown of DIY Costs:
Website Templates: Basic templates can cost anywhere from $30 to $100.
Plugins and Add-ons: Depending on your site’s needs, plugins may cost from $0 to $500.
Premium Tools: Builders like Elementor Pro start at around $49 per year, while more advanced CMS tools like HubSpot’s CMS Hub can go up to $300 per month.
The real investment with DIY redesigns, however, isn’t monetary—it’s time. The hours you spend designing, customizing, troubleshooting, and learning how to optimize your site for speed and SEO could be better spent on other aspects of your business.
Hiring a Freelancer: A Middle-Ground Approach
If you’re a business owner looking for a polished, professional website without the hefty agency fees, working with a freelance designer could be the perfect fit. Freelancers offer that ideal middle ground between a DIY project and hiring a full-service agency, giving you custom design and expert insights at a more budget-friendly rate. Generally, freelance website redesigns range from $2,000 to $20,000, depending on what you’re aiming for with your site.
Factors That Influence Freelancer Pricing:
Experience and Skill Level: A highly experienced freelancer with a robust portfolio might charge $10,000 to $20,000 for a mid-sized project. On the other hand, newer freelancers may start as low as $2,000.
Scope of Work: Adding custom features like product configurators or interactive elements will increase costs.
Turnaround Time: Faster timelines often come with higher price tags due to the intensive workload.
While freelancers can provide personalized service and a more custom look, they might not have the breadth of skills or resources that an agency can offer. Additionally, project timelines can extend if the freelancer is juggling multiple clients.
Working with an Agency: The Premium Option
If you’re aiming for a high-quality, data-driven website redesign, partnering with a professional agency is your best bet. When working with an agency, you gain access to a team of specialists—from UX designers to SEO strategists—who collaborate to cover every detail of the redesign process. This ensures that your site not only looks good but also performs well in search engines and aligns with your business goals.
Typical Agency Website Redesign Pricing:
Basic Website Redesign: $15,000 to $30,000
Comprehensive Redesigns with Custom Features: $40,000 to $75,000 or more
What Do You Get for the Price?
Full Service: Agencies can provide a 360-degree service, so you get a holistic solution – UX strategy to hard technical SEO.
Custom solutions: Template websites are built without customization. Agencies can tailor custom experiences for your target audience.
Ongoing support: Many agencies offer support following the launch. This is incredibly valuable in ensuring your website stays up-to-date and running at its best.
Many of the agencies follow a growth-driven design approach, which basically means that once your website is launched, they don't exactly just let the website sit there. Rather, they gather data continuously and start updating it after some time, such that your website stays fresh, optimized, and competitive always. While this approach often involves a monthly retainer—usually between $5,000 and $10,000—it ensures your website evolves with new trends and responds to how visitors are actually using it.
Why Website Redesign Pricing Has Increased?
The cost of redesigning websites has increased significantly in recent times owing to various reasons:
More Complexity: In today's time, websites are far more complex with many features including AI supported chatbots, self-service options, and interactive tools like online calculators.
Specialized Skills Needed: To make sure a website runs fast, looks great on mobile, and is accessible to everyone, specialized knowledge is a must.
Higher Demand: With more businesses focused on building a strong online presence, the need for skilled web developers and designers has skyrocketed.
Picking the Best Option for Your Business
How much you are willing to spend? How much functionality do you need? For most use cases, the right choice will really depend on the unique needs of your business and budget. Here is a simple breakdown to help decide:
DIY Redesign
Who It’s Best For: Startups or small businesses that are working with tight budgets and have basic needs.
Budget Range: $100 - $3,000
Pros: It’s cost-effective and gives you complete creative control over the design.
Cons: Be prepared to invest a lot of time into it, and you may face limitations in terms of functionality.
Hiring a Freelancer
Who It’s Best For: Small to medium-sized businesses looking for a more customized touch without the full agency price tag.
Budget Range: $2,000 - $20,000
Pros: You’ll get a custom design that aligns with your vision, often at a more affordable rate than an agency.
Cons: There’s a chance of delays, and the quality can vary based on the freelancer’s experience.
Agency Redesign
Who It’s Best For: Established businesses or those aiming for a comprehensive and strategic redesign.
Budget Range: $15,000 - $75,000+
Pros: Agencies offer a full range of services and insights backed by data, ensuring a professional outcome.
Cons: This option comes with a higher price tag.
Take your time to weigh these options against what you need. Each choice has its benefits and drawbacks, so think about what fits best for you and your business goals.
Final Words
When it comes to redesigning your website, think of it as an investment that can really pay off in the long run. Whether you choose to do it in-house, work with a freelancer, or collaborate with a full-service agency, knowing exactly what the expense will be will help you make the best decision.
Start by considering what your business actually needs. What will be important? What features will best represent for your customers? You should look at each option's advantages and disadvantages and find what best fits you, then create the budget according to those insights.
